Welcome to the replay of "Hacking Longevity" with Lori Bitter
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Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at The Business of Aging. Her recent research, Hacking Longevity, sponsored by AARP and Proctor & Gamble, has just launched its second study on key life shifts in later life. Lori was named a Next Avenue Influencer in Aging. Her book, The Grandparent Economy, is a National Mature Media Award winner. She serves as co-producer of What’s Next Boomer Business Summit and The Silicon Valley Boomer Venture Summit. Lori has more than 30 years of advertising, public relations and strategic planning experience. She serves on the advisory board of several start-ups and nonprofits. A sought-after speaker, Lori has presented research, trends and analysis about mature consumers and the opportunity of the longevity marketplace to more than 200 conferences and events in the United States, the United Kingdom and Europe. She has been featured in Forbes and Entrepreneur’s 100 to Watch and appeared on CNBC.