Welcome to the Replay of "Why Entrepreneurship Is a Smart Retirement Option" with Dr. Mary Cronin

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Mary J Cronin, Ph.D., is a social entrepreneur, a research professor, and a consultant for purpose-focused organizations, especially companies founded by encore entrepreneurs. Working with these older founders inspired Dr. Cronin's latest book, Starting Up Smarter: Why Founders Over 50 Build Better Companies. Contrary to the widespread perception that entrepreneurship is dominated by the young, her research shows that older adults are the fastest growing category of business founders. What's more, older entrepreneurs are far more likely to create profitable, socially-valuable companies. Dr Cronin teaches Entrepreneurship at Boston College, and coordinates an Entrepreneurship program designed for nontraditional students. She is the Founder and President of 4Q Catalyst, which provides consulting and advisory services to help entrepreneurs of all ages make a positive impact on the world. Her earlier books include Managing for Social Impact: Innovations in Responsible Enterprise with Tiziana Dearing Smart Products, Smarter Services and the international best sellers Doing Business on the Internet and The Internet Strategy Handbook.
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