Welcome to the Webcast Replay of Intellectual Property for Entrepreneurial Authors

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Welcome to the Webcast Replay. Please click on the play button on the audio-player to the right to listen in. Title: Intellectual Property for Entrepreneurial Authors Subtitle: Part 1: Trademark and Branding Description: Entrepreneurial Authors face a very unique set of branding challenges. Branding yourself and your products is tricky enough, but when it comes time to protect that investment of time, money, and emotion authors can be surprised to find out they missed some critical elements of brand planning – the factors relating to Trademark Law. Creative Business Attorney, Kevin E. Houchin, Esq. will give you a foundational knowledge of what to do to protect your current brands and strategies and factors to consider when planning to launch new brands.
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